If you have recently opened your own bed and breakfast, or looking to expand your current operation, there are a few things you can do to get your business off the ground and expand your clientele. Most people who want to stay at a bed and Breakfast do not mind paying more money to stay there. That is why it is important that you create a valuable and memorable experience, and that starts with marketing materials and follows through with staging and accommodations.
Marketing Materials used to Market Your bed & Breakfast
The first impression your guest will get of your Bed & Breakfast starts with the marketing materials they review. Whether it is an online blog or website, or printed materials, you need to ensure that your design is profession and clean. It has to have a vivid appearance, so the colors of the images must bee soothing and inviting, yet attention grabbing. People want to know where they will be staying, what is nearby to the location, and what they can expect while they are there, so you need to impress them with your content. Highlight the design of the rooms, nearby attractions and accessibility within your content. Make the descriptions come alive so that they are excited about their upcoming stay. The more of an illusion you create for your potential clientele to become immersed in, the more likely they will book a stay.
Staging Your Bed & Breakfast
The next thing you must do is create a comfortable living space that appears spacious and relaxing. You guest do not want to feel cramped up in small spaces, and they do not want want to stay somewhere that does not feel regal and exciting. Not only should you take great care of arranging furniture and decorations so that they are the most appealing, you want to ensure that when they walk in, the colors coordination and layout of the Bed & Breakfast is vibrant and matches the advertisements, perhaps even exceed them. By ensuring that the staging of the Bed & Breakfast is inviting, you will not only impress them when they walk in, but you will make them feel right at home, in a comfortable and cozy environment.
Bed & Breakfast Accommodations
Once you have succeeding in getting in the door, the next thing is to ensure they enjoy their stay. Obviously, with a Bed & Breakfast, the guest expect to have a clean and well accommodating room, as well as breakfast options. Aside from the obvious, one way to make the entire experience cohesive and seamless is to set a standard that is displayed throughout their stay. Most guest do not expect a luxurious environment, but they do want to feel like they are getting their moneys worth. In order to accomplish this, think of all the things that hotels do not offer but would be desired. Perhaps you can have a bottle of wine or champagne delivered to each room upon arrival to celebrate with. Or perhaps, you can expand your breakfast dining options to include a full variety of healthy dishes as well as fruits and snacks. Also, people can never get enough of toiletries, so you should invest in a logo and have that placed on small bottles of shampoo, soap and other toiletries. That way, not only are you accommodating their needs, you are also giving them something they can take with you to advertise your Bed & Breakfast experience to their friends and family.